NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149
NEW!  Ida Tote (Vegan) Black RRP $149

NEW! Ida Tote (Vegan) Black RRP $149

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**Please note this item is Pre-Order, expected shipping late May/ early June - Limited stock arriving don' t miss out**

Your hunt for the perfect tote bag ends here! With innovative features such as a zippered opening, internal zippered privacy pocket, grab handles in addition to the long shoulder straps, a  semi-structured yet soft self-standing design for easy access, and expandable sides, the Ida tote will carry everything you need (and maybe a little bit more).

Designed to be both practical and stylish, Ida boasts a large expandable interior with wide opening gusset, making it easy to access and organise your personal items. The sides of the bag can unzip to further expand the space inside for bulkier items, transforming it into the perfect shopping tote or even beach bag.

Not just for mums, the Ida Tote Bag is the perfect size to carry all your essentials and comfortably accommodates a 15-inch laptop. With its large expandable interior, it will fit everything and more, making it ideal for a work bag, large shopping tote, or holiday outings. This understated and practical tote is perfect for daily wear, and can be carried over your shoulder or with the grab handles. It even has the option to hang it from your pram with additional pram clips (sold separately), making it the perfect bag for mums on the go.

Pair it with some of our organising systems to make the Ida suit your lifestyle. Whether that's a Bag Organiser to keep everything neat, an Insulated Pouch for your lunch or snacks, or even an Everything Pouch to hold your tech - the possibilities are endless.

Made from high-quality vegan leather, the Ida is both lightweight and durable, and is beautiful & soft to the touch. This bag is a must-have for anyone who needs a practical and reliable tote bag.

Zippered Top – Unlike other tote bags, the Ida Tote features a zipper across the opening to prevent all of your items from spilling out, keeping everything nice and secure.

Expandable side zips – Need a little bit more space? The Ida has got you! The zips on each side of the bag can unzip to provide more room for those times when you need to carry bulkier items such as towels or your shopping.

Grab Handles – In addition to long shoulder straps, Ida also features two shorter grab handles for ease of use. These come in handier than you might think when moving the bag around – thank us later!

Add on our removable Bag Organiser (sold separately or as a set here) to keep everything, well, organised!  With 10 pockets, there’s a spot for everything (yes, even a 1L Frank Green bottle) so you’re never hunting around in the bottom of your bag for those elusive sunnies ever again. Pack it full of your things, nappy change things, work things, or a mix of everything – the choice is yours.

Perfect for nappy changes, the organiser will comfortably hold nappies, creams, a change of clothes (or two) and all the other changing essentials you need. Not only does the this make it super easy to switch bags whilst still knowing you have everything that you need, but you can also stock it full of nappies and use it as a nappy caddy around home or for the car.

  • Made from high quality premium vegan leather with just enough structure to make it easy to access your items, but relaxed enough not to feel bulky
  • Large opening to easily see and access everything inside  
  • Add on a customisable matching luggage tag
  • Dimensions: 38W zippered up, 50W unzippered x 30H x 15D cm
  • Shoulder strap drop: 30cm


  • Zippered top to keep your items secure
  • Features two grab handles in addition to long shoulder straps
  • 2x deep slip pockets on the front perfect for sunglasses, phones, and toys
  • 1x large deep slip pocket on the back perfect for ipads or changemats
  • Zips on each side that can unzip to expand the interior of the bag by 12cm


  • Generously proportioned spacious interior to easily accommodate everything you need
  • Large zippered privacy pocket
  • Waterproof unlined interior that can be wiped down for easy cleaning

Optional Bag Organiser

  • 10x pockets to keep everything organised
  • Spacious side pockets that can accommodate large drink bottles (including a 1L Frank Green bottle)
  • Grab handles for easy access
  • Key clip to keep keys or dummies secure
  • Can be used with the Ida Tote, on its own (as a nappy caddy or car organiser) or as an insert for another bag
  • Dimensions: 30W x 20H x 15D cm

Whether it’s a well-deserved present for yourself, or a gift for another, it doesn’t get more personal than a one-of-a-kind bag. Our embossing service is sure to make you stand out from the crowd.

The best part - its so easy! 

Head to the Luggage Tag Page Here and follow the below simple steps

Step 1 - Click Add a personalised Luggage Tag, and select  "Yes (up to 3 characters)"   
Step 2 - Enter the characters you would like to have embossed 
Step 3 - Head to the checkout!
Head to our Personalisation page here for hints and tips on choosing the perfect combination.
To add a Heart emoji, simply place a * where you would like the heart. For example:
• RQ* = RQ
• A*H = A♥︎H 
Please note, where you place the heart decides what style the heart will be. A heart between two letters will be one heart (#1 below), and a heart at the end will be two hearts (#2 below). If you would like something different, please leave a note with your order and we will do our best to accomodate your request.




The VANCHI premium vegan leather range is made from a 100% animal free, PVC free, extremely high grade, man made material known as PU. This product is extremely hard wearing and durable making it the perfect option for a frequently used bag or nappy bag. 

Spot clean internals with a damp cloth. Spot clean exterior with a damp cloth. Spot clean or hand wash padded changing mat.